jrgraphicdesign rambles

Tuesday, January 17, 2012

P1 Competitive Analysis

IUCN Red List of Threatened Species
Gray Wolves as an Endangered Species
General Status of Species in Canada
USGS Oregon Spotted Frog range map
Oregon Fish & Wildlife Office Columbia Spotted Frog survey
Planetpals.com endangered species graph
Tropical Rainforest Biome
Island Fox recovery graph
Reconciliation Ecology Gray Wolf
The Economist: Conservation
Physorg.com Endangered Sharks
High Country News endangered species
British Columbia Frogwatch Program

Washington Department of Fish & Wildlife’s (WDFW) mission is to preserve, protect and perpetuate fish, wildlife and ecosystems while providing sustainable fish and wildlife recreational and commercial opportunities. Its vision is conservation of Washington’s fish and wildlife resources and ecosystems. WDFW defines “conservation” as: protection, preservation, management, or restoration of natural environments and the ecological communities that inhabit them; including management of human use for public benefit and sustainable social and economic needs.


(photo source: Oregon Zoo)

PROBLEM

As the state’s human population continues to grow, more fish and wildlife species have been put at risk by loss and fragmentation of critical habitat, disturbance and introduction of non-native species. The Oregon Spotted frog is a dying breed that once thrived in warm marsh waters from California to British Columbia, but has fallen prey to non-native bullfrogs, waterbirds, disease and development. Only one historically known population and two recently discovered populations are known to remain in Washington. An additional 20 extant populations are known in Oregon and one in British Columbia. Based on an assessment of presence at historical localities, the species is estimated to have been lost from 78% of its former range. However, considering the broad former range suggested by the historic data, it is likely the species has actually been lost from over 90% of its former range. Due to the limited number of extant populations and the inadequacy of existing protection for these populations, it is recommended that the Oregon spotted frog be listed as a State Endangered species.

OPPORTUNITY

To educate and involve the public in the conservation efforts for the Oregon Spotted frogs. Restoring native wetland species and protecting habitat over broad areas are examples of an ecosystem approach that WDFW and its partners are taking to help restore the state’s biodiversity.

SOLUTION

To promote conservation, engage the public and reach a broader audience with an interactive media presentation that outlines the need for conservation of Oregon Spotted frogs. The presentation can be accessed online; presented to WDFW’s potential partners; used by its partners; and, offered to schools for educational presentations.

The League of Moveable Type

"As designers on the web, we have a calling to raise the standards of the web-design world. We're not the only ones who value good design and it's time for the web world to catch up with it."