Concept Statement project

Create a list of all users that may visit your site (not from the WWW but those you’d invite).

• Potential employers
• Freelance opportunities
• Colleagues
• Instructors

What will each of those users want to see in order to enjoy their visit to your site?

• Portfolio – examples of work
• Contact information
• Referrals

Name your intended audience (the person(s) you need to persuade.)

• Potential employers
• Freelance opportunities

Describe what you need to inform and persuade them of:

• Promote my: competency in graphic design
• Goals of the site are: attractive site that encourages exploration of portfolio and potential contact
• My ultimate message/philosophy (about who you are): that I’m creative and professional
• What is the story you are telling? I have experience in typesetting, print and graphic design and an incumbent to web design and interactive media

List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

• Portfolio examples
• Images of a projector and projector screen (to display interactive media examples)
• Image of Multilith printing press and graphic of page with folder corner (to display print examples)
• Graphic of “www” letterpress block and code software window (to display web examples)
• Code to display twitter and blog on home page
• Buttons that look like antique typewriter keys (including rollovers)
• Thumbnails of portfolio examples
• Logo
• Descriptive text for all portfolio examples

Portfolio examples

Web

• Salon Halo
• Pacific Beach
• Pollen Allergy

Graphic Design

• Pierce County Library System (PCLS) mouse pad
• Retractable Banners
• Logo for bag

Print

• PCLS PCReads cookbook giveaway
• PCLS PC Reads event brochure

Interactive Media (swf files)

• Mesa Verde
• Glass museum slide show
• Louisiana cookbook

For the purpose of structuring your website portfolio pages, list the categories of work you will show. (for a Photographer, for example, it may be portrait, product, sports photography categories).

• Graphic design projects
• Print projects
• Web examples (school work)
• Interactive Media examples (school work)

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

Concept Statement:

I’d like to create a professional-looking web site that attracts the viewer and encourages them to explore my portfolio and ultimately contact me for work. My mood board reflects old letterpress wood blocks and type which is reflective of my typesetter beginnings. I’d like to express my experience but have a look that is “hip” with today’s styles. The graphics and portfolio examples will convey to the user that I have knowledge and or experience in each field of work: web design, interactive media, print and graphic design. My potential user will primarily be potential employers and freelance opportunities, secondary user will be colleagues who will offer recommendations and referrals. The site will mature as I progress through my Bachelor’s degree in Web Design and Interactive Media at the Art Institute of Seattle, reflecting each course objective.

My assets will include graphics and images that I’ve created as much as possible. My portfolio examples will be work (graphic design and print) and school related (web design, coding, and interactive media). I will alter my current logo to reflect the current mood board for this class. I will be researching tutorials to create letterpress effects for my logo, images and graphics for this site.