Project 1 Proposal

Client

First Lady Michelle Obama’s “Let’s Move!” initiative

Objective

To create a 30 second video to promote “Let’s Move!” campaign

Target Audience

School-aged children and their parents

Tone

Upbeat, fun to engage and enliven the audience

Techniques/Software Applications

Cell-frame animation in Photoshop exported to Adobe AfterEffects

Assets

“Move Your Body” song by Beyoncé, specifically made for the initiative

Personal Goal

To learn cell-frame animation in Photoshop and use it purposely in product promotion