In the past, technology has played a major role in helping humans interact socially: telegraph, telephone, photography, cinema, cell phones, tablets. And in this current day and age, one would wonder how much more advanced can we get? Recent studies are showing that a growing trend towards integrating TV and social media devices are the next big thing. This technology includes Social TV, Second-screen Viewing, Smart TV and a twist on Over-the-top content.
The compilations below are direct quotes of studies and resources regarding the topic.
Social TV*: a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing; a thriving social ecosystem.
Second Screen*: an additional electronic device (e.g. tablet,smartphone) that allows a television audience to interact with the content they are consuming, such as TV shows, movies, music, or video games. Extra data is displayed on a portable device synchronized with the content being viewed on television.
Smart TV*: describes a trend of integration of the Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and these television sets / set-top boxes. The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media.
The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials.[7] Recent studies have shown that somewhere between 75-85% of TV viewers are using other devices while watching TV. [1]
Of these multi-screeners, how many are actually using their second device to look for something relating to the show they're watching? Somewhere between 37% and 52%, while between 27% and 44% are browsing for products spotted in a show or ad, depending which survey you believe. More than a fifth of TV viewers are chatting on Facebook or Twitter about the shows they're watching. [1]
Opening TV to social networking could make it easier for companies to provide personalized programming by uniting different communication systems. [7] Social media is growing furiously as a driver of television programming and it’s being influenced by what our friends and family are Facebooking and tweeting about. Content can be created that drives viewers to YouTube, the show’s site and company sites in order to get more information, engage with other show viewers and connect with the characters. [11]
Bibliography and Resources
- Social TV and Second-screen Biewing: The stats in 2012 [online article]
- Winning the OTT War: Strategies for Sustainable Growth [online article]
- How to Setup and Run Internet TV Systems: OTT Technology, Services, and Operation [book]
- OTTtv World Summit Conference [online resource]
- Wikipedia: Over-the-top Content [online article]
- Wikipedia: Smart TV [online article]
- Wikipedia: Social Television [online article]
- MIT Technology Review: TR10: Social TV [online article]
- Social TV: How Marketers can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile [book]
- Screen Future: The Future of Entertainment, Computing and the Devices We Love [book]
- Lost Remote: The Home of Social TV [online resource - charts, directory and articles]
- What Social TV Means for Marketers [online article and slides]
- Why Social Media is critical to the future of TV [online article]
- We First: How Brands and Consumers Use Social Media to Build a Better World [book]
- U.S. Consumers receptive to social media appearing on their TV screens, according to Accenture study [online article with research]
- Trend Watch: We’re using our cell phone while watching TV [online article]
- Mobile Development Resources [slideshow]
- Ball State Study of Second Screen
- Neilson Study finds Second Screen enhances TV Experience
*definitions from Wikipedia
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