Unit 10: How People Decide

When reading this unit I recalled a Christmas purchase I made at Costco for a blu-ray player. I used my smart phone to look up reviews to help/research my decision process, johnny on the spot so to speak. #100 speaks directly to this scenario by pointing out that people prefer to see what they're purchasing before they buy. I think this is especially true for big purchases and less likely for smaller monetary purchases, like books or DVDs.

People want more choices and information than they can process," is something I can relate to. I research the heck out of things when I make a major process and even ask friends and family for input. The research of The Art of Choosing, where jars of jam were put on a table, is reminiscent of grocery stores setting up tables and offering samples. Again Costco is a prime example of this. They offer only one sample per table but have numerous product tables throughout the store.

Other noteworthy tidbits included (and self-explanatory in their titles):

• "People Think Choice Equals Control" - so true for us humans! "The desire to control the environment is built into us." 
• Mood influences the decision-making decisions
• Time is worth more than money
• Group decision making can be faulty